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​Expertise in Strategic Design

UX & Product Design

I help companies to create outstanding user experiences for their products and services. I understand customer needs and translate research findings into valuable insights to create strong UX products.

Storytelling

I create personas and crafting stories to represent target users and add conflict to stories that reflect the user journeys and problems to better understand what users pain points are and what they want from a solution.

Creative facilitation

I lead co-creative work sessions for research, ideation, and synthesis with teams and various stakeholders. I apply service design, design thinking, and agile methods to help teams deliver faster and more efficiently.

Narrative Empathy

Narrative Empathy

Narrative Empathy

Sharing of feeling and understanding individuals' perspective by reading, viewing, hearing, or imagining narratives of another’s situation and condition.

Social Impact

By understanding design as a tool for social transformation, I evaluate the impact that solutions are having on the communities that I work with. I reflect and iterate on practices, methodologies, and personal mindsets.

Service Design

Strategic Design

Design Thinking

Lean Innovation

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